Cable DNC Coverage Continues to Draw Large Audience

Jul 28, 2004  •  Post A Comment

The cable news channels each drew bigger prime-time audiences Tuesday than they attracted Monday night without any competing prime-time Democratic National Convention coverage on the Big 3 broadcast networks. For CNN it was night two a winning streak over Fox News Channel.

According to data from Nielsen Media Research for the 8-11 p.m. block, CNN averaged 2.362 million viewers (up from 2.004 million Monday night), followed by Fox with 2.340 million viewers (up from 1.64 million Monday) and MSNBC with 1.202 million (up from 1.144 million Monday).

The data for the 10-11 p.m. hour, which included speeches by would-be first lady Teresa Heinz Kerry and sometime-MSNBC commentator Ron Reagan, showed the race taking an even more interesting turn as even MSNBC, the perpetually third-ranked news network, beat Fox News Channel. CNN led the hour with 2.935 million viewers (up from 2.563 million Monday), followed by MSNBC with 1.854 million viewers (up from 1.049 million Monday), and Fox with 1.845 million (up from 1.443 million Monday).

PBS will not have national data for several weeks, but data from 45 stations in Nielsen’s 56 metered markets showed the public stations averaged a 2.9 household rating. That was up 26 percent from Monday night.