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Are cable channels aimed at

Aug 15, 2004  •  Post A Comment

Are cable channels aimed at certain

ethnic groups a good idea?

“Necessity is the mother of invention. One entity cannot be all things to all people, and the success of BET demonstrated ethnic channels are viable. Ethnic markets are not monolithic; proper research and development are imperative.”

Jackie Wright, public affairs manager,

KBHK-TV (UPN), San Francisco

“There will always be a place for niche channels. Specific pockets in the market have proven that they will pay a premium for targeted content, and outsourced origination solutions provide the scale economies programmers require to launch and operate successfully.”

Matt Armstrong, senior VP, global sales and marketing,

Ascent Media Network Services