E! Joins Forces With Kmart

Aug 12, 2004  •  Post A Comment

E! Entertainment Television will partner with Kmart for an upcoming cross-promotion. “E News Live” talent will wear clothing from Kmart’s new Attention line. Kmart will promote E! in signage throughout the store.

“This new Kmart partnership is a wonderful match for us, providing an exciting new way for E! to further extend our brand, expand the awareness of our popular news franchise and its personalities and to reach the desirable 18 to 49 female demographic,” said Stephen Earley, VP of marketing solutions for E! Networks.

This is not the first E! partnership with a big-box department store. Last May E! announced a partnership with Wal-Mart to distribute a monthly DVD series.