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NBC Olympic Ratings Soar

Aug 20, 2004  •  Post A Comment

Thursday night’s Olympics broadcast on NBC, featuring Michael Phelps’ gold medal swim and Carly Patterson’s all-around gymnastics win, drew a 19.3 rating and 32 share, up 30 percent from the comparable night during the 2000 Sydney Games. Thursday night’s 19.3 rating eclipses all 17 nights of coverage from Sydney and all but three nights from both Barcelona, 14 years ago, and Seoul in 1988, when the average household received approximately 25 channels, compared with four times that in 2004. #