NBC-owned Stations to Send 50 to Athens

Aug 9, 2004  •  Post A Comment

NBC-owned Stations to Send 50 to Athens

The NBC-owned station group is in the final leg of prepping for its Olympics coverage beginning Aug. 12, the day before the opening ceremony. The NBC-owned stations and the Telemundo stations plan to send50 people collectively,

said Steve Schwaid, senior VP, news and programming, at the NBC TV stations.

NBC-owned stations in New York, Los Angeles, Chicago, Philadelphia, Dallas, Raleigh, N.C., and San Diego are sending their own reporters, he said.

In addition, reporters from stations in Miami, Columbus, Ohio,and Philadelphia, among others, will handle shared group coverage.

“I think our first priority is we have hundreds of athletes from

our markets, [and] making sure we capture our athletes and families from our markets [will be a priority],” he said. The second order of business will be to cover any news specifically originating from Athens as well as other stories of interest, he said.

All the NBC-owned stations’ newscasts will air throughout the Olympics, but late news in each market will start an hour late. Mr. Schwaid added that the station group has already begun planning coverage for the 2006 Winter Games in Torino, Italy, in 18 months.

KYW Makes Big Turnaround

Viacom’s once bottom-feeder CBS station KYW-TV in Philadelphia has continued its turnaround, saying its late news was the fastest-growing late news in the country in May. The station said the 11 p.m. news had the largest percentage gain during May sweeps of any affiliated station in the top 50 markets, with a 60 percent boost in ratings and a 67 percent bump in household share compared with the year before. The station also said that 101,000 additional homes watched the newscast in May compared with the previous year.

The station catapulted from a 5.7 rating/10 share in 2003 to a 9.1/15 this May in households, bringing the station from fourth to third and closing the gap with second-place NBC-owned WCAU-TV, which finished May with a 10/16, down from a 10.5/18 last year, KYW said.

The rebuilding process at KYW began a year ago with the introduction of a new anchor team, Larry Mendte and Alycia Lane, as well as a new set and graphics, new weather tools and additional reporters. “We had a plan to turn the station around and it happened a lot sooner,” said Peter Dunn, president and general manager. “We definitely invested a lot in the station.”

He added that KYW also beat market leader ABC-owned WPVI-TV in key female demos for the first time in 20 years with a 6.7 rating in women 25 to 54 to WPVI-TV’s 6.4, and a 5.4 in women 18 to 49 to WPVI’s 5.2. Still, WCAU was tops in female demos during the May ratings period, with a 6.3 rating in women 18 to 49 and a 7.3 in women 25 to 54.

KYW continued its upward trend in July. It climbed nearly 29 percent to a 6.3/11 in late news in July compared with a 4.9/9 last year. It’s still in third place, though.

ABC News Now Adds More Stations to Digital Feed

ABC News Now said 64 ABC affiliates around the country have opted to take its digital feed that began July 26 at the Democratic National Convention and runs through Election Day on Nov. 2. Those stations include the 10 ABC-owned stations as well as Allbriton-owned WJLA-TV in Washington, Cox-owned

WSB-TV in Atlanta and Belo-owned WFAA-TV in Dallas.

Those stations all picked up the feed at the start of the Democratic convention.

After the convention ended, ABC added a few new channels, including Scripps-Howard-owned KNXV-TV in Phoenix and Granite-owned WKBW-TV in Buffalo, N.Y.

King Profiles Local Olympics Hopefuls

Belo’s NBC station KING-TV in Seattle has planned a one-hour special, “Northwest Hopefuls: Going for the Gold,” that covers several local-area athletes who will compete in the 2004 Olympics in Athens. The special airs from 7-8 p.m. Aug. 13, immediately before the opening ceremony.

The show profiles more than two dozen athletes from Washington, including Tara and Dana Kirk, a pair of sisters on the swim team, Brett McClure on the gymnastics squad and equestrian Amy Tryon.

On the Move

Hearst-Argyle-owned NBC affiliate WESH-TV in Orlando, Fla., has hired Sally Schulze as its new weekend evening anchor and reporter. She previously served as weekend anchor at Cox-owned CBS station KIRO-TV in Seattle.

WESH also moved its weekend anchor Raoul Martinez to co-anchor the 5:30 p.m. news on weekdays starting Aug. 16 with Wendy Chioji. … In New York, Maurice DuBois has joined Viacom-owned CBS station WCBS-TV in what had been a widely expected move in the New York market. He will anchor

the noon news with Cindy Hsu and the 6 p.m. news with Dana Tyler starting Sept. 8. He’s been with rival NBC-owned WNBC-TV in New York for seven years and co-anchored “Today in New York” at 5 a.m. … Across the country, Viacom-owned CBS station KCBS-TV added John Elliott as a weathercaster for its morning news. He recently worked at NBC News and