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Showtime Promotes Licata

Aug 3, 2004  •  Post A Comment

Showtime has promoted Richard Licata to executive VP of corporate communications. Mr. Licata’s role will be expanded from handling programming publicity to leading the network’s corporate media relations initiatives and acting as a communications liaison with parent company Viacom. He joined Showtime in January from Rogers & Cowan.

“He is the first — and only — person I pursued for this critical position, and I’m thrilled he wanted to come back to the corporate ranks with me,” said Robert Greenblatt, president of Showtime entertainment. “He is simply among the best public relations executives in the industry, and I look forward to working with him for years to come as we move Showtime to the next level.”