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Viacom Promotes Taub to Exec VP of Operations

Aug 24, 2004  •  Post A Comment

Bruce Taub, a 29-year veteran of CBS, has been promoted to the newly created position of executive VP of operations for Viacom after serving five years as chief financial officer of CBS.

Mr. Taub will help set development and financial objectives and help identify key operational and strategic issues for the Viacom divisions under the aegis of Leslie Moonves, co-president and co-chief operating officer of Viacom and chairman of CBS. The divisions include CBS, UPN, King World Productions, Paramount Domestic Television, CBS Paramount International Television, Infinity Broadcasting, the Viacom Television Stations Group and Viacom Outdoor. Mr. Taub, who will assume his new duties immediately, also will continue to serve as executive VP and CFO of CBS. He joined CBS in 1975 as an analyst with the CBS Television Stations Division.

“Bruce has been an essential member of my management team since I first came to CBS,” Mr. Moonves said. “Under his watch, we have improved profitability and achieved significant cost savings across the board while providing investment necessary for growth.

To put it simply, Bruce is the consummate pro, and I look forward to continuing to work with him in this new, expanded role.”