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Cassaro Named President of Comcast Network Ad Sales

Sep 22, 2004  •  Post A Comment

Comcast announced Wednesday that said David Cassaro will serve as president of Comcast Network Advertising Sales, a new department being established by Comcast’s Programming Investments Division to oversee advertising sales for Comcast’s national networks E! Entertainment Television, The Style Network, G4techTV, International Channel Networks and Outdoor Life Network.

Mr. Cassaro, who is now senior executive VP of sales and distribution for E! Networks, will report to Amy Banse, executive VP of Comcast’s Programming Investments Division. He will work closely with the senior management of each network.

Mr. Cassaro will also collaborate with The Golf Channel’s ad sales team, which will remain independent due to the specialized, tournament-driven nature of its sales. He begins his new position Jan. 1 and will be based in New York.