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CBS Wins Final Week of 2003-04 Prime-Time Season in Viewers; NBC Tops in Demo

Sep 22, 2004  •  Post A Comment

Buoyed by performers “The Apprentice,” “Will & Grace” and “Joey,” NBC won week 52 of the 2003-04 season in adults 18 to 49, but lost out to CBS in total viewers thanks to the strength of “CSI,” “Without a Trace” and the latest installment of “Survivor.”

The second installment of NBC’s “The Apprentice” was the top show during the week of Sept. 13-19 in the adults 18 to 49 demo with an 8.3 rating, according to Nielsen Media Research. “Will & Grace” came in second with an 8.1 rating.

CBS’s “CSI” was the top show for the week in total viewers with 22.32 million. “Survivor: Vanuatu-Islands of Fire” came in second with 20.06 million and “Without a Trace” was fifth with 16.07 million viewers. “CSI” and “Survivor” were still top performers in the adults 18 to 49 demo, since both shows ended up in a three-way tie for third with ABC’s “NFL Monday Night Football.” All three programs got a 7.8 rating. “Without a Trace” was eighth in adults 18 to 49 with a 5.0 rating.

“Will & Grace” scored 16.55 million viewers, which was good enough for fourth place, while “Apprentice” walked away with 15.90 million for seventh place. Newcomer “Joey” took sixth place in the adults 18 to 49 demo (7.0 rating) and eighth place in total viewers (15.37 million).

The hour-long NBC interview by Maria Shriver with Las Vegas showmen Siegfried & Roy was 10th in the demo (5.0 rating) and ranked ninth among total viewers (14.50 million).

NBC won the week in adults 18 to 49 with a 3.9 rating, followed by CBS with a 3.7, ABC with a 3.1, Fox with a 2.1, The WB with a 1.5 and UPN with a 1.2.

In total viewers, CBS came in first place with 10.89 million, while NBC was second with 9.87 million. ABC brought in 8.81 million viewers, Fox was in fourth with 4.77 million, The WB was fifth with 3.70 million and UPN was sixth with 2.81 million.