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‘Danza,’ ‘The Insider’ Top of New Syndie Premieres

Sep 14, 2004  •  Post A Comment

Paramount’s “heavily promoted “Entertainment Tonight” spinoff “The Insider” had the highest-rated opening among a crowded field of new syndicated offerings on Monday, but only “The Tony Danza Show” improved on its year-ago time period averages.

According to Nielsen Media Research, “The Insider” got a weighted metered market average of 2.6 household rating and 5 share in its Sept. 13 primary runs, down 7 percent from its year-ago time period average and down 16 percent from its average lead-in.

In New York on WCBS-TV, “The Insider” was up 17 percent from its year-ago time period average and in Los Angeles was up 32 percent from its year-ago numbers and beat head-to-head competition “Access Hollywood.”

Buena Vista’s “The Tony Danza Show” scored a 2.1/7, winning its time period in three of the top five markets. “Danza” was up 14 percent from its year-ago time period average but down 5 percent from its average lead-in.

In New York on WABC-TV at 10 a.m. “Danza” was up 53 percent from its year-ago time period average.

In its 11th airing, NBC Universal’s “The Jane Pauley Show” came in with a 1.8/6, down 25 percent from its year-ago time period average. Fourth among the new offerings was NBC Universal’s “Home Delivery,” with a 1.1/4, down 31 percent from its year-ago time period average.

Telepictures’ “The Larry Elder Show,” which suffers from having weak clearances, scored a 0.9/3, down 31 percent from its year-ago time period average. The national syndication debut of “Ambush Makeover” (which previously ran test shows on some Fox owned-and-operated stations) tied “Elder” with a 0.9/3. It was down 36 percent from its year-ago time period average.

October Moon’s “That’s Funny,” which is airing in only a few markets, came in with a 0.9/2, down 36 percent from its year-ago time period average.

Sony’s “Life & Style” came in at a 0.6/2, while “Pat Croce: Moving In” scored a 0.5/2. They were down 40 percent and 44 percent, respectively, from their year-ago time period averages.

Among new off-network shows, Twentieth’s “Malcolm in the Middle” scored an all-run average of 2.2/4, down 24 percent from its year-ago time period average and down 12 percent from its lead in. Paramount’s “Girlfriends” came in with a 1.3/3, down 13 percent from the time slots’ year-ago numbers and down 7 percent from its lead-in. Twentieth’s “Yes, Dear” scored a 0.7/2, down 46 percent from its year-ago numbers and 22 percent below it lead-in.

Maintaining its dominance in the syndication market, King World’s “The Oprah Winfrey Show” scored a 10.1/24, winning its time period in 52 of 54 metered markets. The season opener, during which host Oprah Winfrey gave all 276 members of the studio audience a new car, was the show’s strongest season premiere in the overnights since 1996.