Emmys Lose Ratings Luster

Sep 20, 2004  •  Post A Comment

ABC’s telecast of “The 56th Annual Primetime Emmy Awards” on Sunday dropped significantly in the ratings compared with last year’s Emmys, allowing CBS to take the night in both viewers and adults 18 to 49 with an NFL overrun, drama repeats and “60 Minutes.”

According to Nielsen Media Research preliminary national ratings, the Emmy Awards garnered a 4.7 rating and 12 share in adults 18 to 49, down 34 percent from last year’s 7.1/19 showing on Fox. The 7 p.m. (ET) pre-show averaged a 1.7/5 in the demo, down 11 percent from last year. Sunday’s Emmy telecast was the lowest-rated in more than a decade.

ABC pulled in 11.97 million viewers for the night, taking second place to CBS’s 13.90 million viewers. NBC was third with the 8.56 million viewers who turned in to see the seventh run of “Titanic.” Fox was fourth with 4.91 million viewers, and The WB came in fifth with 3.33 million.

CBS also took the night in adults 18 to 49 (4.2/11), followed by ABC (3.9/11), NBC (3.3/9), Fox (2.2/6) and The WB (1.3/4).

The WB’s new drama “Jack & Bobby” was down 33 percent in the adults 18 to 49 demo, dropping 33 percent from last week’s debut of 1.8/4 to Sunday’s 1.2/3. In persons 12 to 34, “Jack & Bobby” dropped 34 percent from 2.3/6 to 1.5/4.