ESPN ABC Sports Customer Marketing and Sales has attracted the heads of its rivals for a panel discussion at its annual ad sales event in New York next month. In addition to George Bodenheimer of ABC and ESPN, the panel will include NBC’s Dick Ebersol, Fox’s David Hill, Turner’s Mark Lazarus and CBS’s Sean McManus. “We are pleased to have this extraordinary group of TV Sports executives participating in this exciting discussion about where sports is going next,” said Ed Erhardt, president, ESPN ABC Sports Customer Marketing and Sales. “With this yearly event we want to host a program that stimulates dialogue important to the sports industry, while reinforcing the breadth of assets in the ESPN and ABC Sports portfolio.”