‘LAX’ Has Strong Debut, ‘North Shore’ Improves, but ABC Rules

Sep 14, 2004  •  Post A Comment

According to Nielsen Media Research, NBC’s “LAX” series premiere brought in 13.1 million viewers and a 5.1/13 in the adults 18 to 49 demo, making it the most-watched nonsports program Monday night. In the preliminary Fast Nationals, the Heather Locklear-led airport drama built on its lead-in from the season premiere of “Las Vegas” by 6 percent in adults 18 to 49 (4.7/11) and by 1.3 million viewers. “LAX” was up from last year’s Sept. 29 time period premiere of “Third Watch” in adults 18 to 49 (5.0/13 versus 4.1/10), and flat with last year’s Sept. 22 “Las Vegas” special premiere in the demo.

ABC’s “Apprentice”-like reality show “The Benefactor” premiered at 8 p.m. (ET) with a 3.8/11 in the adults 18 to 49 demo, which was a 34 percent improvement over last season’s premiere of “PrimeTime” of 2.5/8. It wasn’t enough to beat NBC’s “Fear Factor,” however, which garnered a 4.5/13 in adults 18 to 49 and 10.3 million viewers, which trumped “Benefactor’s” 9.7 million.

ABC won the night in adults 18 to 49 with a 6.2/16 and 15 million viewers, thanks to the season premiere of “Monday Night Football.” NBC was second with a 4.7/12 in the adult 18 to 49 demo and 11.7 million viewers.

Although “LAX’s” opening was promising, it was up against a “CSI: Miami” repeat, which got a 3.3/8 in the adult 18 to 49 demo and 9.3 million viewers. “CSI: Miami” is scheduled to premiere its new season Sept. 20.

Fox drama “North Shore” improved in the adult 18 to 49 demo from its 8 p.m. (ET) season premiere last week, growing 14 percent to 2.1/6 from 1.8/5. Fox’s 9 p.m. (ET) reality offering “Renovate My Family” was down 7 percent in adults 18 to 49 from last week (2.8/7 versus 2.6/6).

Several metered markets in Florida were not included in Monday night’s prime-time averages.