‘Siegfried & Roy’ Conjure Up a Win for NBC

Sep 16, 2004  •  Post A Comment

Thanks to a special hour-long interview with Las Vegas showmen Siegfried Fischbacher and the recovering Roy Horn, NBC won Wednesday night in total viewers and adults 18 to 49.

According to Nielsen Media Research preliminary national ratings, NBC’s 9 p.m. (ET) “Siegfried & Roy: The Miracle” captured 14.41 million total viewers and a 4.7 rating and 13 share in the demo. The special, which was hosted by former NBC News correspondent and current California first lady Maria Shriver, was the top-rated show in viewers and adults 18 to 49 for the night.

CBS and ABC, which aired the 2004 World Music Awards starting at 9 p.m., tied for second place for the night in adults 18 to 49.

In its first half-hour “Siegfried & Roy” pulled in 13.61 million viewers, with a repeat of CBS’s “King of Queens” coming in a distant second (7.62 million). In its second half-hour the NBC special had 15.20 million viewers, increasing its lead over its next-closest competitor, a second repeat of “King of Queens” (7.89 million).

At 8 p.m. (ET), a new episode of the Fox sitcom “That ’70s Show” won the time period in adults 18 to 49 (3.2/10). At 8:30 p.m. a repeat of ABC’s “My Wife and Kids” edged an original episode of Fox’s “Quintuplets” to win in the demo (3.2/9 vs. 3.0/9). NBC’s procedural action drama “Hawaii” won the 8 p.m. hour in total viewers (9.17 million).

At 10 p.m. A repeat of CBS’s “CSI: Miami” beat a “Law & Order” repeat on NBC in adults 18 to 49 (3.5/10 vs. 3.2/9). With help from its “Siegfried & Roy” lead-in, “Law & Order” beat “CSI” in total viewers in the first half-hour (10.03 million vs. 9.89 million), but in the 10:30 p.m. half-hour, “CSI: Miami” brought in 10.27 million viewers to “Law & Order’s” 10.18 million.

NBC finished the night with 11.23 million viewers, followed by CBS with 8.80 million, ABC with 6.78 million, Fox with 5.56 million, The WB with 3.03 million, and UPN with 2.76 million.

NBC won Wednesday in the adults 18 to 49 demo with a 3.5/10, followed by CBS and ABC in a second-place tie with 2.7/8. Fox took fourth place with a 2.6/8, The WB came in fifth with a 1.4/4 and UPN rounded out the demo race with a 1.2/4.