Si´TV: ‘Stop Bitching and Start Voting’

Sep 29, 2004  •  Post A Comment

Cable channel Si´TV has launched a Hispanic-themed counterpart to MTV’s “Choose or Lose” campaign: “Stop Bitching and Start Voting,” a voter registration and turnout drive.

Si´TV will partner with “Rock the Vote” during its nationwide bus tour, create on-air public service announcements and launch a Web site.

“Mobilizing young Latinos is essential to achieving our goal of turning out 20 million young people to the polls on Election Day,” said “Rock the Vote’s” Jehmu Greene. “Si´TV is in a position to greatly assist us in reaching this young, assimilated Latino demographic.”