Study: DVR Owners Watch Significant Amount of Delayed Programs

Sep 8, 2004  •  Post A Comment

A study released Wednesday by Forrester Research found that consumers who own digital video recorders spend nearly 60 percent of their TV viewing time watching recorded or delayed programs, in which they skip 92 percent of the commercials.

Forrester expects DVR penetration to increase from about 5 percent of U.S. households now to 41 percent in five years.

The study, by Forrester VP Josh Bernoff, found that evening news shows and sporting events are among the programs that retain significant real-time viewing.

Movie ads and promos for upcoming programming were the least likely to be skipped by DVR users, while they watched fewer than one in 10 ads for credit cards, long-distance carriers, car dealers, and banks.