Yahoo, Mark Burnett Productions Team for ‘Apprentice’ Web Site

Sep 9, 2004  •  Post A Comment

Mark Burnett Productions said Thursday it has tapped Internet titan Yahoo! to produce, host and sell advertising for the official Web site of the second and third seasons of the hit reality series “The Apprentice.”

The two companies called the agreement the start of a relationship that could lead to Yahoo managing the official Web sites of other shows produced by Mark Burnett Productions.

Though financial terms of the pact were not disclosed, a Yahoo spokeswoman did say that that Internet portal paid Mark Burnett Productions a fee for the interactive rights to “The Apprentice.” Yahoo can recoup some of that investment by selling advertising against the Web site (found at http://apprentice.yahoo.com).

The spokeswoman said that already Yahoo has sold out its entire inventory for the second season, and that several of the ads involve sponsorships by companies that figure prominently in the series. While she declined to name all of the advertisers, retailer Staples and Sony Pictures Entertainment are presently running ads on the site, which launched Thursday.

Under the terms of the alliance, the Web site will feature up to 40 minutes of video footage from each episode not seen on TV, such as additional task footage, taxi confessionals and scenes from the boardroom where star Donald Trump utters his now-famous line, “You’re fired.”

In addition, Sam Solovey, perhaps the second-most-controversial contestant from the first season, will write an exclusive weekly column about each episode with commentary.