‘A POW Story’ Draws Modest Audience

Oct 25, 2004  •  Post A Comment

After two weeks in the white-hot political and media spotlight, “A POW Story: Power, Politics and Media,” appears to have attracted a modest audience during its Oct. 22 broadcast on stations owned and/or programmed by Sinclair Broadcasting Group in metered markets. Data from Nielsen Media Research estimated the hour-long program was seen in an average 25,000 homes in 15 metered markets.

The highest household rating, a 5.5, was registered in the 35th-largest market in the country, the Greenville-Spartanburg-Asheville area, population 813,210. The lowest rating, a 1.9, was in the 61st-largest market, Richmond, Va., population 509,860.

The program was scheduled to air on some 40 of the 62 stations in the Sinclair group. Twenty-one stations that were scheduled to carry it are in metered markets, but by late Monday, Nielsen still had not been able to confirm that the program indeed aired as expected in six other metered markets.