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Are your buying decisions influenced

Oct 31, 2004  •  Post A Comment

Are your buying decisions influenced

by product placement on television?

“Product placement has a direct impact on consumer behavior … both good and bad. If a brand is integrated in an organic fashion, where it is not intrusive to the story line or viewer, the placement leaves a positive impression. Unfortunately, there are times when a brand placement is forced and it feels somewhat out of place, leaving less than the desired effect for the brand.”

Keith Bowen, executive VP, advertising sales and marketing, TV One

“Nielsen’s latest measuring service proves there’s power in product placement. The process of integrating products into all types of media personally intrigues me. It’s brilliant business synergy for networks, advertisers and program suppliers to work together for successful campaigns.”

Rhonda Kinosian, VP, sales/marketing, Kandoo Films