NBC Grows Women Demo With ‘Biggest Loser’

Oct 22, 2004  •  Post A Comment

NBC’s newest reality offering, “The Biggest Loser,” debuted Tuesday, Oct. 19 with a 90-minute special that brought in female viewers but was still down year to year in adults 18 to 49.

The show, in which overweight contestants compete to lose the most weight for a $250,000 prize, garnered a 4.1 rating and 10 share in adults 18 to 49 and brought in 9.9 million total viewers, according to Nielsen Media Research.

“Loser” grew 54 percent from its 3.3 rating in the demo in its first half-hour at 8 p.m. (ET) to a 5.1 rating from 9-9:30 p.m. This still was 18 percent off last year’s premieres of “Whoopi” and “Happy Family” in the 8 p.m. hour.

In women 18 to 49, the show got a 4.0/10 at 8 p.m., coming in third after “My Wife and Kids” (4.3/11) on ABC and baseball (4.2/11) on Fox. But from 9 p.m. to 9:30 p.m., “Loser” grew to a 6.8/14 in women 18 to 49, winning the half-hour in the demo.