NBC, Telemundo Stations Partner on Latino Vote Special

Oct 11, 2004  •  Post A Comment

In an example of NBC Universal’s extensive news reach, the company’s three Los Angeles-area stations have partnered to produce a show on the Latino vote that will air on the NBC-owned stations, the Telemundo network and MSNBC this month.

NBC-owned KNBC-TV and Telemundo stations KVEA-TV and KWHY-TV in Los Angeles produced the half-hour special in both English and Spanish to air nationally on the NBC O&O’s, the Spanish-language network and the cable news channel. Correspondents from NBC-owned stations and the Telemundo-owned stations in Chicago, Dallas, Los Angeles, Miami, Houston, San Jose, Calif., and New York are contributing pieces to the show, titled “Decision 2004: The Latino Vote” (“Decision 2004: El Voto Latino”).

NBC said the Latino population is the fastest-growing group of potential voters in the United States and could play a significant role in the upcoming presidential election. The potential Latino voting population is growing six times faster than any other group, NBC said.

Topics addressed in the special include issues, battleground states, marketing strategies of both political parties and an overview of the Latino population.

MSNBC’s Chris Matthews and Natalie Morales will host the English-language version, slated to air during October on the NBC-owned stations. The Telemundo Network planned to air the special Oct. 9. No firm date has been set for MSNBC, but it should run the special in October.

KNTV Preps for Move to New Digital Facility

San Francisco’s NBC-owned KNTV plans to move into a new, completely digital facility this fall. That includes cameras in the studio and the field, editing equipment, switchers, routers, microwave links and the transmitter. The live news trucks will use a digital microwave system to transmit live shots back to the studio.

Fiber will connect the servers in the San Francisco and San Jose, Calif., facilities to create a virtual newsroom, allowing reporters and editors to edit stories and footage as easily as if they were in the same physical space, KNTV said.

As with NBC-owned duopolies in Chicago and Los Angeles, the new facility will also house sister station Telemundo’s KSTS-TV and the news teams will work in a shared newsroom with a shared assignment desk.

KNTV also has added greater security measures for the building, including an isolated air-handling system to prevent hazardous material from being distributed throughout the building. The mailroom will house an X-ray machine to screen incoming packages. Also, due to its location in Silicon Valley, KNTV has had the good fortune to relyon local equipment suppliers, including Hewlett-Packard, Pinnacle Systems and Dolby, for much of the equipment.

WFOR Dominates Hurricane Ratings

Miami’s WFOR-TV, a Viacom-owned CBS station, was the dominant local news source for Florida’s recent quartet of hurricanes. During Hurricane Jeanne’s two-day wall-to-wall coverage, the station logged a 7.5/14 Nielsen Media Research household rating, trumping second-place Sunbeam-owned Fox station WSVN-TV’s 5.4/10. Next in line was NBC-owned WTVJ-TV with a 4.3/8, followed by Post-Newsweek-owned ABC station WPLG-TV’s 3.9/7, according to WFOR. The CBS station was also first in ratings for its wall-to-wall and daily coverage of hurricanes Ivan and Frances and for its 11 p.m. reports on Charlie.

On the Move

New York’s Fox-owned WNYW-TV hired Jodi Applegate to anchor the morning show “Good Day New York.” She previously served as an anchor for the morning news on fellow Fox-owned station WFXT-TV in Boston for four years. In other news, WNYW said anchor Len Cannon plans to leave the station. “It is evident that the station has chosen to go in a different direction,” he said in a statement. … In Philadelphia, former fire commissioner Harold Hairston has joined Viacom-owned CBS station KYW-TV as an on-air consultant. He will provide insight on fire and public safety issues. The station also said Bob Fein has been named station manager of KYW and sister station WPSG-TV (UPN). He previously served as the director of sales at the Philadelphia duopoly. … Viacom-owned CBS station WCBS-TV moved Emad Asghar up to managing editor. He had recently been promoted to senior producer from producer for the 5 p.m. news.