Newsmagazines Work Emmys

Oct 11, 2004  •  Post A Comment

Despite Hurricane Jeanne contributing to a downward drive in overall viewership in syndication, ratings for most entertainment newsmagazines improved during the week ended Sept. 26, thanks to Emmy Award coverage.

Perennial genre leader “Entertainment Tonight” remained the top newsmagazine strip for the week with a 4.8 national household rating, according to Nielsen Media Research. That was up 2 percent over its season debut the previous week.

Paramount’s “ET” was followed by King World’s “Inside Edition,” which was up 6 percent from the previous week with a 3.4. NBC Universal’s “Access Hollywood” remained unchanged from the previous week with a 2.5, followed by Telepictures’ “Extra” and Paramount’s “ET” spinoff “The Insider,” which both scored a 2.3.

“The Insider” slipped 4 percent from the previous week’s 2.4 to a 2.3. On Sept. 20, however, “The Insider” had the highest day rating of its season (2.5), thanks to its Emmy coverage.

Despite the slip, “the Insider” still led the pack of new shows debuting this season for the week, with ratings 53 percent higher than its nearest rookie rival. NBC Universal’s “The Jane Pauley Show” was second among debuting shows with a 1.5, unchanged from the previous week. “Pauley’s” recent downgrades in a number of markets will not be reflected until next week’s ratings.

Buena Vista’s “The Tony Danza Show” dropped 8 percent from the previous week to a 1.1. Despite the drop, newcomer “Danza” was still No. 1 in its time period in both New York and Philadelphia.

Twentieth Television’s “Ambush Makeover” tied “Danza” with a 1.1, up 22 percent week to week. This allowed “Ambush” to slide by fellow rookie NBC Universal’s “Home Delivery’s” 0.9, which was unchanged from the previous week.

Telepictures’ “The Larry Elder Show” remained unchanged with a 0.9, followed by Sony’s “Pat Croce: Moving In” with a 0.7, which was up from a 0.6 the previous week. Sony’s “Life & Style” rounded out the first-season strips with a 0.5, unchanged from last week.

Among the new off-network weekly hours, King World’s “CSI” scored a 4.8, up 12 percent from its premiere week. Among the debuting off-net comedy strips, Twentieth Television’s “Malcolm in the Middle” remained unchanged from the previous week with a 2.8. Twentieth’s “Yes, Dear” was down 7 percent week to week with a 1.4, while Paramount’s “Girlfriends” was up 7 percent for the week, growing to a 1.5.

The week also marked the first national numbers for NBC Universal’s off-net reality show “Fear Factor,” which debuted with a 1.6.

The No. 1 show for all of syndication was King World’s “Wheel of Fortune” with an 8.3, down 1 percent from its previous week’s performance but still strong enough to eclipse last week’s champion, its sister program “Jeopardy!” which scored a 7.1, down 16 percent.

The week marked a hiatus in current “Jeopardy!” champ Ken Jennings’ unprecedented winning streak for the show’s annual $250,000 tournament of champions. “Jeopardy!” came in at third place after “Wheel” and King World’s “The Oprah Winfrey Show,” which scored a 7.3, down 6 percent from its season premiere week, when the top talker gave her entire audience brand-new cars.

But “Oprah” is hardly in a downward ratings spiral. The show is up 9 percent for the week compared with last year, and up 21 percent for the season.