Nickelodeon’s ‘Kids’ Vote’ Predicts Kerry Victory

Oct 20, 2004  •  Post A Comment

Move over, Gallup and Zogby: Nickelodeon’s “Kids’ Vote” has weighed in on the presidential election. An online poll of 400,000 Nick viewers found 57 percent “voting” for Sen. John Kerry and 43 percent for George W. Bush. The Nick poll has correctly picked the winner of the general election during the last four presidential campaigns.

“The ‘Kids’ Vote’ seems to work as a good barometer of the actual presidential vote because, developmentally, kids between the ages of 2 and 11 share the same opinions and outlooks as their parents,” said Cyma Zarghami, president of Nickelodeon. “What really counts, though, is the fact that kids got interested in the campaign and let their voices be heard. That’s a great habit to develop and hold onto as they grow into responsible adults.”

In 2000, the Nick “Kids’ Vote” predicted Bush the winner over Vice President Al Gore with 55 percent of the vote.