’24’ to Transmit Via Cell Phone

Nov 10, 2004  •  Post A Comment

Fox Entertainment Group (FEG) and mobile telephone service provider Vodafone announced Wednesday they were planning special episodes of the series “24,” which will become the first original dramatic series produced exclusively for transmission on personal cellular telephones. The series, called “24: Conspiracy” will feature characters and story lines different from any of the televised “24” episodes, and will be distributed exclusively by Vodafone on mobile phones beginning in January 2005.

Under the deal, Vodafone will distribute in up to 23 countries 24 serialized “mobisodes,” each approximately 60 seconds long. The mobisodes will premiere in each territory in tandem with their local premiere and be available every week exclusively to Vodafone live! with 3G customers throughout the run of the television show’s upcoming fourth season. The localization gives Vodafone and each local territory the opportunity to cross-promote the launch of the mobile series with the series’ season premiere. Plans are underway to distribute “24: Conspiracy” through Verizon Wireless in the United States in 2005.

All 24 installments of “24: Conspiracy” will run 60 seconds, with a cliffhanger ending leading directly into the next installment, and ultimately a finale.

Like the television series, the story concerns the operations of agents working for the Counterterrorist Unit, an arm of the CIA devoted to preventing and responding to terrorist attacks on American soil. In the series’ first “mobisode,” an agent murders a high-ranking government official, which forces a rival agent to bring her to justice.

The series is produced by Spark Hill Productions, with Eric Young serving as executive producer. “24: Conspiracy” stars Beverly Bryant, Dylan Bruce and Steve Kramer.