CBS Continues Sweeps Lead

Nov 29, 2004  •  Post A Comment

CBS has its eye on a sweeps win.

So far in the November sweeps, CBS is leading all the networks in adults 18 to 49, total viewers and most major male and female demos.

For the first 20 days of the November sweeps, Nov. 4-23, CBS ranked first in adults 18 to 49 with a 4.6 rating, up 12 percent from November 2003, according to Nielsen Media Research. NBC was in second place with a 20-day average in the demo of 4.1, down 7 percent from last year’s sweeps performance. That was followed by ABC (3.9, up 8 percent), Fox (3.0, down 3 percent), The WB (1.6, down 6 percent) and UPN (1.5, down 6 percent).

Among total viewers, CBS was also the dominant player, taking the top spot with 14.47 million, followed by NBC (10.91 million), ABC (10.38 million), Fox (6.91 million), The WB (3.98 million) and UPN (3.79 million). All of the networks were down from last season’s November sweeps in total viewers except for ABC, which was up 5 percent.

As of Nov. 23, CBS was also the highest-rated network for November sweeps among women 18 to 49 (5.3), men 18 to 49 (3.8) and adults 25 to 54 (5.7). NBC took the top spot among the networks in women 18 to 34 (4.4) and adults 18 to 34 (3.5), while ABC was No. 1 for the sweeps among men 18 to 34 (3.6).

The Eye Net won in the demo Nov. 18-the first night of the third week of sweeps-with help from the highest-rated show of the night, “CSI” (11.6/28). NBC won Friday, Nov. 19, in adults 18 to 49, thanks to “Medical Investigation” (3.3/10) and Saturday, Nov. 20, with a repeat of the feature “Erin Brockovich” (2.2/7). ABC won Sunday, Nov. 21, with the top-rated show of the night, “Desperate Housewives” (10.9/24). Monday belonged to CBS with “CSI: Miami” (8.1/20), and Tuesday was NBC’s with the evening’s demo winner, “Law & Order: SVU” (6.0/16).