DirecTV Inks Carriage Deals for Indian Channels and Cricket Games

Nov 17, 2004  •  Post A Comment

DirecTV Group, in a bid to expand its offering of international channels, on Wednesday said it struck an agreement with Star Group Ltd. to carry four channels from India on its international programming platform.

DirecTV also said it has created the CricketTicket, the first-ever season-long subscription for international cricket games. The service became available Wednesday.

Hoping to tap into the 2 million people of South Asian decent in the United States, DirecTV agreed to carry Star Plus, an India-based entertainment channel; Star One, a new Hindi general-entertainment channel; Star News, a 24-hour Hindi news service; and Vijay, a general entertainment channel geared toward viewers who speak Tamil.

Cost of the three Star channels is $29.99 a month, while Vijay costs another $14.99 a month.

Meanwhile, the satellite operator also inked a deal with the Australian Cricket Board, the United Cricket Board of South Africa, the New Zealand Cricket Board and the Zimbabwe Cricket Union that provides DirecTV with access to all 120 international cricket games played in those four countries during the sport’s season, which started November 17 and ends March 31, 2005.

The price for the package is $199, with DirecTV offering some promotional packages as well.