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Election Coverage Draws Large Prime-Time Audience

Nov 3, 2004  •  Post A Comment

Tuesday’s hard-fought election produced the biggest voter turnout-approximately 120 million ballots cast-since 1968 and a prime-time TV audience of more than more than 63 million viewers, according to data from Nielsen Media Research.

From 8 to 11 p.m., the NBC was the choice of the largest number of broadcast viewers, Fox News Channel had its biggest night ever, and Univision was the overwhelming choice for Spanish-language coverage.

An average 15.21 million viewers tuned in to NBC during prime time on Tom Brokaw’s last night anchoring the network’s election-night coverage. ABC’s prime-time audience averaged 13.22 million viewers. CBS averaged 9.54 million viewers.

Fox News’ combined reach beat CBS’s audience by more than 3 million viewers. Cable’s Fox News Channel was watched by an average of 8.05 million viewers. In addition, Fox had produced a two-hour broadcast anchored by Shepard Smith for Fox Broadcasting affiliates that averaged 4.71 million.

CNN also had a big night, averaging nearly 6.2 million viewers. MSNBC averaged 2.84 million viewers.

From 9 to 11 p.m. Spanish-language Univision drew an average 2.76 million viewers. Univision-owned TeleFutura averaged 610,000 viewers from 7 to 9 p.m. NBC-owned Telemundo averaged 745,000 viewers from 7 to 11 p.m.