Fox Signs Four-Year Deal for Bowl Games

Nov 22, 2004  •  Post A Comment

Fox Sports and the college football Bowl Championship Series announced Monday that they have reached an exclusive four-year agreement covering all media distribution and sponsorship rights for the Tostitos Fiesta Bowl, FedEx Orange Bowl and Nokia Sugar Bowl from 2007 through 2010 and a new stand-alone BCS National Championship Game from 2007 through 2009.

Financial terms were not disclosed, but published reports put the cost of the four-year deal at $300 million. Fox outbid ABC, which has the BCS now and was looking to reduce rights fees for bowl games other than the Rose Bowl. ABC earlier this year retained the rights to the Rose Bowl and, under the new agreement between the BCS and Fox, will televise the BCS Championship Game in 2010.