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Frank Named Viacom Cable Research Executive VP

Nov 23, 2004  •  Post A Comment

Tom Freston, co-president and co-chief operating officer of Viacom, on Tuesday named Betsy Frank to the newly created position of executive VP, research and planning, for Viacom’s cable networks, film and publishing. Ms. Frank will report jointly to Mr. Freston and Judy McGrath, chairman and CEO, MTV Networks. Ms. Frank will develop original consumer research strategies for the company’s cable, film and publishing divisions. She was previously executive VP of research and planning for MTV Networks.