The History Channel and Loews Cineplex Entertainment Corp. on Tuesday announced a cross-promotional partnership that is expected to last at least a year. Loews CEO Travis Rein will host a special episode of History Channel’s “Modern Marvels” that looks at technical advances in the movie business that airs Nov. 24. History Channel will air a two-minute Loews promotional piece celebrating the 100 years of Loews history directly following this special episode. Loews will be promoting upcoming History Channel shows on-screen and in the lobbies of its theaters.
History Channel, Loews Cineplex Form Cross-Promotional Partnership
Nov 23, 2004 • Post A Comment