NBC Signs Metcalf to Three-Year Deal

Nov 30, 2004  •  Post A Comment

NBC announced Monday that it has promoted Mitch Metcalf to executive VP of program planning & scheduling after signing him to a new three-year contract extension that will allow him to oversee NBC’s entire long-range broadcast schedule in all dayparts under the banner of the newly combined NBC Universal company.

The announcement was made by Kevin Reilly, president of NBC Entertainment, to whom Mr. Metcalf reports.

Under his new title, Mr. Metcalf will be responsible for the network’s master scheduling plan and integrating its entertainment assets with those of the news, sales and operations departments.

Mr. Metcalf has served as senior VP of program planning and scheduling for NBC Entertainment since November 2000. Prior to that appointment he was senior VP of program research, NBC West Coast, starting in September 1999, supervising the company’s Burbank-based program research department. Mr. Metcalf joined NBC following a nine-year career at ABC, where he most recently served as senior VP of research, overseeing the network’s New York and Los Angeles research operations.

Before joining ABC, he spent two years as a project director for Research Communications in Boston, where he managed news programming research projects for network and local television news clients in markets across the country. Mr. Metcalf began his career in 1987 as a research associate for Frank N. Magid Associates in Marion, Iowa.

On the same day as Mr. Metcalf’s announcement, NBC’s Craig Plestis, senior VP of alternative programs, announced that Jayson Dinsmore has been promoted to VP of alternative programs. Mr. Dinsmore will report to Mr. Plestis.

Mr. Dinsmore has been a director in the alternative programs department since September 2003. Before that, he was a manager in the department starting in March 2002. Mr. Dinsmore also served as a coordinator in alternative programs and specials.