Tech Briefs: Comcast to Add Music to VOD

Nov 8, 2004  •  Post A Comment

Comcast plans to add another free content layer to its bulging video-on-demand service next month when it begins to roll out music videos on-demand from Music Choice in most of its VOD systems.

The service, which will include music videos on-demand as well as concerts, performances and interviews, will also be available nationally via broadband.

“We will virtually have every video ever made,” said David Del Beccaro, president and CEO of Music Choice. He estimated that about 35,000 to 45,000 videos have been produced.

The VOD offering allows users to create customized play lists from the Music Choice library culled from music videos dating back to the start of the genre in the early ’80s.

Music Choice launched its first VOD service earlier this year with Mediacom, but that included only customized audio channels. Still, the audio service and customization proved popular. Music Choice said 62 percent of homes with My Music Choice had set up customized audio channels, 22 percent used the service daily and more than 50 percent used it at least four times per week.

Music Choice will sell 15-second sponsorships for the new VOD service. Comcast has offered some music videos on its service from a variety of content providers, but the Music Choice service will be its largest collection of videos from a single provider.

Teletrax Expands Its Reach

Teletrax has been making noise with several new client wins recently, including Buena Vista Television, and has expanded its relationship with NBC News Channel from 85 to 100 of the top TV markets.

Teletrax is known for its video watermarking technology, which has been used for authentication and verification of video delivery, including detecting unauthorized use of video or reporting whether ads run as planned. However, the business is evolving beyond authentication to include business management analyses. NBC News Channel uses the service not only to track whether its news packages run on affiliates but also to understand which pieces are generating the most interest at its local stations, said Andy Nobbs, managing director of Teletrax.

Everstream Readies VOD Tool

Video-on-demand software company Everstream plans to introduce in the next two months a new reporting option to its service that measures the number of subscribers watching various types of VOD content.

Everstream, which also tracks operational performance of VOD service for several operators, has found that cable systems that operate the service more efficiently have much higher buy rates.

VOD activity in a market that is highly stable from a technological and operational standpoint is 57 percent of digital cable customers, compared with only 15 percent in a somewhat stable market. Also, average revenue per subscriber for movies on-demand in a stable market is $1.94, compared with $1.19 in a somewhat stable market.