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Many Syndie Shows Hit New Highs for Thanksgiving Week

Dec 9, 2004  •  Post A Comment

A host of syndicated shows saw their household ratings hit new season highs the week ended Nov.28, proving that Turkey Day football pre-emptions and day-after Thanksgiving sales don’t necessarily mean lower numbers.

King World’s “Dr. Phil,” for example, was up 7 percent over its previous week’s performance to score a household rating of 5.9, according to Nielsen Media Research, tying its highest-ever weekly household rating. “Dr. Phil” was also up 17 percent in the women 18 to 34 demo to a 3.5.

Other veteran talk shows also did well, including NBC Universal’s “Maury,” up 3 percent to a 3.0; Telepictures’ “The Ellen DeGeneres Show,” up 10 percent to a 2.2; NBC Universal’s “Jerry Springer,” up 5 percent to a 2.1; and “Good Day Live,” up 25 percent to a 1.0. All four shows hit new season highs.

Talk wasn’t the only genre in which veterans saw season highs. Paramount’s “Judge Joe Brown” was up 6 percent to a 3.5, and both NBC Universal’s “Blind Date” and “Starting Over” were up 9 percent to a 1.2.

Among rookie strips, Paramount’s “The Insider” grew 4 percent from its previous week to a 2.9, its third series high in four weeks. Three other newbies hit new series highs: Buena Vista’s “The Tony Danza Show” (up 15 percent to a 1.5), Twentieth’s “Ambush Makeover” (up 20 percent to a 1.2) and Sony’s “Pat Croce: Moving In” (up 14 percent to a 0.8).

NBC Universal’s “The Jane Pauley Show” (1.5), Telepictures’ “The Larry Elder Show” (0.9) and Sony’s “Life & Style” (0.5) all were unchanged. No debuting strips dropped from week to week.

Among the top-rated shows, however, the numbers were down. King World’s “Wheel of Fortune” dropped 10 percent but still took the No. 1 syndicated ratings spot with an 8.2. Second-ranked “Jeopardy!” dropped 4 percent to a 7.2, and No. 3 strip “The Oprah Winfrey Show” slid 12 percent to a 7.1, its lowest number of the season. Nielsen did not count “Oprah’s” Friday in its average, which means that the show’s coverage (most likely due to pre-emptions) dropped by 9.9 percent or more.

The week also included the final weekend of the November sweeps, which allowed for sweeps averages for weekend off-networks. King World’s “CSI” scored a 5.6 for the sweeps, up 10 percent from its performance in the October 2004 book. That tripled its nearest off-network competitor, Warner Bros.’ “The West Wing,” which averaged a 1.9 for the sweeps.