Time Warner in Talks With Sprint About Wireless Service

Dec 29, 2004  •  Post A Comment

Time Warner in Talks With Sprint About Wireless Service: Time Warner Cable is in talks with wireless provider Sprint about plans in which the cable operator would add cellular telephone service to its bundled package of products, Time Warner confirmed Wednesday.

A Time Warner Cable spokesman said the company is “working with Sprint,” but could not say when a deal might be struck. If it happens, Time Warner would become the first cable operator to offer its subscribers a so-called “quadruple play” of products-video, high-speed data, telephone and wireless.

The service would be offered on a trial basis initially in Kansas City, Mo., starting sometime in the first quarter, sources familiar with the companies’ plans said.

Time Warner’s talks with Sprint come as a growing number of cable operators become interested in adding wireless service to their suites of products. Time Warner, Cox Communications, Comcast and Charter Communications are among a group of cable companies that have formed a consortium to examine the viability of working together to offer a wireless product.

Time Warner executives have been interested for some time in a wireless product. Don Logan, chairman of Time Warner’s media and communications group, said during the company’s third-quarter earnings call in November that wireless is “an important part of [the] bundle.”

But Mr. Logan said at the time it was unclear what shape a wireless launch would take.

“Whether that’s done via acquisition, via launch, via partners … I think it’s a little bit too early to speculate other than to say we recognize that it’s important and we will be looking at it,” he said.