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Viacom to Buy Sacramento Station from Sinclair

Dec 2, 2004  •  Post A Comment

Viacom has agreed to purchase KOVR-TV, the CBS affiliate in Sacramento, Calif., from the Sinclair Broadcast Group for $285 million. Fred Reynolds, president and CEO of the Viacom Television Stations Group, announced the deal that will give the 39-station group its ninth duopoly, since Viacom already owns UPN-affiliated KMAX-TV in the California capital, the country’s 19th-largest TV market.

The station, the only one owned by Sinclair on the West Coast, produces local news programs from early-morning through late-night. It is expected to be a good fit with KMAX, which has five hours of local news on weekdays and four hours on weekends.

The acquisition is subject to regulatory approval. Since the station group’s reach is not at 39 percent of the country, the current ownership cap is not expected to present complications.

“Sacramento is one of the fastest-growing areas in the country, and the acquisition of this CBS station will significantly enhance our presence in this very attractive market,” Mr. Reynolds said in a statement.