BET Changes Tagline

Jan 11, 2005  •  Post A Comment

BET announced its new tagline at the kickoff session of the winter 2005 Television Critics Association Press Tour in Los Angeles Tuesday. “It’s My Thing” will replace BET’s former slogan–“Black Star Power”–which BET has used since 1999. The change was announced by Debra Lee, the network’s president and chief operating officer. “It creates a feeling of ownership in BET programming,” Ms. Lee said.