Comcast on Wednesday said that it promoted Amy Banse to senior VP of content development and executive VP of content development for its Comcast Cable unit, as the company embarks on a plan to create content for a multitude of platforms.

In her dual roles, Ms. Banse will be responsible for developing products that interface with such formats as video-on-demand and high-speed data. She will report to both Comcast Chairman and CEO Brian Roberts and Chief Operating Officer Steve Burke. The company also added that Ms. Banse is the first woman to be elevated to the title of senior VP at the cable giant.

Ms. Banse previously served as VP of programming investments and was executive VP of Comcast’s programming investments division. She has been with Comcast since 1991.