G4 Drops ‘TechTV’

Jan 11, 2005  •  Post A Comment

Video game network G4techTV will drop “techTV” from its name. Presenting two upcoming series during the semiannual Television Critics Association Press Tour in Los Angeles, network founder and CEO Charles Hirschhorn announced the channel will change its name to G4-Video Game Television beginning Feb. 15.

The move is a reversion for the network, which was originally titled G4 but changed to “G4techTV” after parent company Comcast bought out rival TechTV last March. The network, which was launched in 2002, also announced plans to debut a nationwide marketing and branding campaign later this year.

The session was G4’s first TCA appearance. Among its programming efforts, the network announced “Formula D,” a look at the rising sport of drift racing, and “Girls Gone Wired,” a “digital beauty pageant” of popular video game vixens.