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‘Medium’ Performs; ‘Daddy’ Sputters

Jan 4, 2005  •  Post A Comment

NBC’s new mystery drama “Medium” outperformed former 10 p.m. (ET) drama “LAX” in its Monday, Jan. 3 premiere, with “Medium” almost doubling “LAX’s” average in the adults 18 to 49 demographic.

“Medium,” which stars Patricia Arquette as a psychic who juggles police work with her family, scored a 6.3 rating in the demo, a 91 percent increase over “LAX’s” time period average 0f 3.3, according to Nielsen Media Research. The show also grew 26 percent in the demo over its “Las Vegas” lead-in (5.0).

That still wasn’t enough to beat time-period competitor “CSI: Miami,” which scored a 6.7, but in a few female demos “Medium” was either neck-and-neck or outperformed the CBS franchise.

“Medium” edged past “CSI” in women 18 to 34 (5.9 versus 5.7) for the hour, while in the 10:30 p.m. half-hour “Medium” overcame “CSI: Miami” in women 18 to 49 (8.4 versus 8.2), women 25 to 54 (9.8 versus 9.7) and females 12 to 34 (5.3 versus 4.9).

Fox’s controversial reality show “Who’s Your Daddy?” failed to perform in its 90-minute debut, scoring a 2.3, down 21 percent from the prior four-week average for the time period. “Daddy” ranked fourth in all three half-hours that it aired. The show, in which an adopted woman tried to guess the identity of her birth father and win a cash prize, drew criticism from adoption groups and spurred at least one affiliate pre-emption. A Fox spokesman said it is not likely that the network will air additional episodes of “Daddy” anytime in the near future.

“Medium” is produced by Picturemaker Productions in association with Grammnet Productions and Paramount Network Television. Glenn Gordon Caron is creator and executive producer. Kelsey Grammer, Steve Stark and Ronald L. Schwary are executive producers.

“Who’s Your Daddy?” is produced by Fox TV Studios. Ken Mok, Scott Hallock and Kevin Healey are executive producers.