Michalchyshyn Joins Sundance Channel as Exec VP

Jan 10, 2005  •  Post A Comment

Laura Michalchyshyn today was named to the position of executive VP, programming and marketing at Sundance Channel. Ms. Michalchyshyn, who will be based in New York, will report to both Sundance Channel founder Robert Redford and President-CEO Larry Aidem. She comes to Sundance Channel from Alliance Atlantis Communications, where she was until recently senior VP of dramatic programming and responsible for all programming for Alliance Atlantis dramatic channels, including Showcase, Showcase Diva, Showcase Action and the Independent Film Channel Canada. Reporting to Ms. Michalchyshyn will be Adam Pincus, senior VP of original programming, and Christian Vesper, VP of film programming. On the marketing and branding side, her direct reports will be Kirk Iwanowski, senior VP of marketing; Keira Alexandra, VP/creative director; and Meredith Breitbarth, VP of advertising and creative services. Mr. Iwanowski will continue to report to Mr. Aidem on affiliate marketing and promotion.