NBCU to Air Telethon for Tsunami Victims

Jan 3, 2005  •  Post A Comment

In response to the South Asian tsunami tragedy, NBC Universal Television Group will televise a live benefit special across its broadcast and cable platforms Saturday, Jan. 15, at 8 p.m. (ET).

The hour-long music- and celebrity-filled broadcast will air live on the East Coast and tape-delayed on the West Coast, according to the announcement by Jeffrey Zucker, president, NBC Universal Television Group. The telethon will run on NBC, USA, Bravo, Trio, Sci Fi, MSNBC and CNBC, with phone lines remaining open throughout the evening.

Clear Channel will promote the broadcast on its radio stations across the country. The special is being executive produced by Dave Broome of 25/7 Productions, Tony Eaton and Larry Kline of Tall Pony Productions.

The Dec. 26 tsunami, centered off the coast of the Indonesian island of Sumatra, has killed more than 140,000 from southern Asia to eastern Africa. Property loss is estimated in the billions of dollars.