You can’t watch the Super Bowl on NFL Network, but you can watch the commercials.
For the second straight year, NFL Network will follow the big game on Feb. 6 with “Super Bowl XXXIX Commercials,” a 30-minute special replaying the ads that ran during the game. The program will air again the next day at 6:30 p.m. and Feb. 8 at 12:30 p.m. and 5:30 p.m.
Many advertisers create special commercials to run during the football game. Those ads have become a matter of great anticipation among some Super Sunday viewers.
A spokesman for NFL Network said talks were under way with the advertisers, but that most are cooerating. The NFL is not charging the advertisers to run their spots in the paid-commercial-free program.
Advertisers are paying a record $2.4 million per 30 seconds to reach television’s biggest audience during the Super Bowl. Viewership on NFL Network will be considerably smaller, though much bigger than last year. Last year NFL Network had a carriage deal only with DirecTV. This year most of the major cable operators have signed up, so the network is now available to more than 50 million households.
Advertisers on the Super Bowl include NFL Network itself, which will air a 60-second spot that plays off last year’s ad featuring Dallas Cowboys owner Jerry Jones and Cowboys coach Bill Parcells.
Other advertisers are Anheuser-Busch, Ford Motor Co., General Motors, McDonald’s, FedEx, Visa, MBNA, Olympus Imaging, Ciba Vision, McIlhenny Co., CareerBuilder.com and GoDaddy.com.
During the game itself, when few football fans are likely to be tuned in, NFL Network will broadcast Super Bowl player statistics for fantasy football players. The audio will be from an NFL talk show broadcast on Sirius Satellite radio.