Sirius, Microsoft Join to Develop Video Service for Cars

Jan 5, 2005  •  Post A Comment

Sirius Satellite Radio, the company that in recent months has signed on radio personality Howard Stern and former Viacom President and Chief Operating Officer Mel Karmazin, on Wednesday inked a deal with software giant Microsoft to develop technology that will deliver a video service in cars.

The video service will be available starting in the second half of 2006 and is expected to offer two or three channels of content aimed mainly at children, using Microsoft’s streaming media technology to deliver the content to vehicles. Financial terms of the alliance were not disclosed.

The move taps into a growing interest among consumers and members of the automotive industry in auto-based video entertainment systems.

The announcement came a day after Sirius, which has slightly more than 1 million subscribers, announced a pact with Ford Motor Co. to offer Sirius radios as a factory-installed option in several Ford models starting this summer.