The WB at 10: WB Memories: Jordan Levin

Jan 17, 2005  •  Post A Comment

Jamie [Kellner] had this incredible ability to provide a barrier between everyone [working at The WB] and the business pressures. Along with Bob Daly and Barry Meyer and Bruce Rosenblum, he allowed Susanne Daniels and me to put on the air what we wanted to. That trust was rare at the time, and it’s almost unheard of now. But if we were passionate about something, they would let us do it.

I remember one exercise early on-I took a book of old prime-time schedules and sat down with Garth [Ancier] and Susanne, and the three of us would pick a random year and try to decide what shows on the schedule would be WB shows. We would spend time, even though there wasn’t a lot of time, but the three of us made a concentrated effort, trying to understand among ourselves what was a WB show and what wasn’t, so that when we started to seek out projects, we all knew what we were looking for.

We were very much a guerrilla operation at the beginning. Susanne and I had to seek out partners, hitting the road, going to producers’ offices, going to agencies, because people weren’t coming to us. That certainly has changed.

The biggest challenge now is how to continue to break form and evolve as a place that a younger audience can embrace as their own instead of one that served the generation before theirs.

Jordan Levin is former CEO and entertainment president for The WB.