Moving into the branded entertainment TV arena, Clear Channel Entertainment TV, a division of Clear Channel Entertainment, has struck a deal with New York-based MY Entertainment to develop programming, including some with branded entertainment content.

MY Entertainment, which has produced a number of cable shows, such as “The Bar Mitzvah of Comedy Central” and “Spike TV’s Favorite 52 Cars,” is also producing “AutoRox,” the first televised automobile award show, for Spike TV.

MY Entertainment’s president, Michael Yudin, is a veteran programming/advertising executive who has been involved in producing shows with major corporate advertising sponsorships.