Comcast Says Super Bowl Spurs Increased Interest in HDTV Service

Feb 3, 2005  •  Post A Comment

Comcast said it saw a 143 percent increase in the number of customers connecting to hi-def service this January compared with January 2004, the increase buoyed by viewer interest in watching the Super Bowl in high definition. The operator has now deployed more than 1 million HDTV-capable set-top boxes to customers, and more than 800,000 of those were installed in 2004 alone. Some homes opt for more than one hi-def box. The operator also struck a deal with KTVU-TV, the San Francisco Cox-owned Fox affiliate, to carry its high-definition signal in time for the Super Bowl. The deal is noteworthy since San Francisco was one of the few of the top 20 Comcast markets without an agreement to carry Fox in hi-def.