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EchoStar, Sharper Image Launch Interactive Shopping Channel

Feb 2, 2005  •  Post A Comment

EchoStar Communications on Wednesday launched an interactive home shopping channel as part of a partnership with high-end retailer The Sharper Image, stepping up the race between cable and satellite for the deployment of interactive services.

The Sharper Image channel is available to subscribers of EchoStar’s DISH Network service on Channel 100. The channel will enable DISH subscribers to browse and buy items via secure credit card ordering if their satellite set-top box is connected to a telephone line.

EchoStar already has 26 interactive channels available to its 11 million subscribers. Financial details of the Sharper Image partnership were not disclosed.

EchoStar’s announcement is the latest in a string of moves by both cable and satellite operators as they introduce interactive features to enhance consumers’ television experience.