Logo

‘Idol,’ Super Bowl Lift Fox to Easy Win in February Sweeps

Mar 3, 2005  •  Post A Comment

Driven by “American Idol” and the Super Bowl, Fox easily won the February 2005 sweeps period, scoring a 6.5 rating in the adults 18 to 49 demographic and 15.57 million total viewers, according to Nielsen Media Research.

Fox was up 55 percent in the demo over last February and up 60 percent in total viewers. ABC was second for sweeps in the demo with a 4.1, up 14 percent from last year.

CBS was third in adults 18 to 49 with a 3.8, followed by NBC (3.6), The WB and UPN (both 1.4).

The four lowest-rated networks for the sweeps all lost audience in the demo compared with last year, but NBC saw the most precipitous drop, down 25 percent from February 2004.