Kramer Named CBS Digital Media President

Mar 31, 2005  •  Post A Comment

MarketWatch founder Larry Kramer has been named president of CBS Digital Media, a new division that will give him oversight of all online operations and new-media business development for CBS and UPN. Mr. Kramer will report to Leslie Moonves, chairman and CEO of CBS and co-president and co-chief operating officer of Viacom.

Mr. Kramer also will oversee a new sales operation that will serve CBS.com, CBSSportsLine.com, CBSNews.com and UPN.com, all of which will remain based in their current locations.

“This is an exciting opportunity to launch an entrepreneurial enterprise within a company that is home to some of the strongest brands in all of media,” Mr. Kramer said. “By bringing all of CBS’s Internet and digital assets together, we will be able to move more quickly into creating new forms of programming and new tools for our advertisers. This new unit already has nearly 20 million users and is already profitable. That is a terrific foundation for the programming and advertising juggernaut we intend to create.”

“Larry brings an impressive track record of innovation, creativity and business savvy to what just might be our highest area of growth in the future,” Mr. Moonves said.