Sci Fi Plans Summer Push

Mar 7, 2005  •  Post A Comment

After years of premiering a couple of series at time, the Sci Fi Channel is gearing up to launch six series this summer and an alternative programming theme night, marking its biggest slate of originals to date.

The slate will be accompanied by a marketing campaign to promote the new series and

theme night, with expected support across NBC Universal-owned networks.

Last fall Sci Fi started to build a following on Wednesdays due to its unexpected breakout series, the paranormal reality program “Ghost Hunters.” Fridays remain the network’s strong night. They rank No. 1 on cable for persons 25 to 54, due to the strength of “Battlestar Galactica,” “Stargate: SG-1” and “Stargate Atlantis.”

In an effort to get both nights rolling, “Battlestar Galactica,” which was renewed for a second season last month, is being fast-tracked to return in July. “Ghost Hunters” too will return in the summer, when it will be paired on Wednesdays with the new series “Master Blasters” and the return of “Tripping the Rift” for an “alternative programming” night.

“This is a really great opportunity to unleash what we think will be a very strong lineup,” said Mark Stern, executive VP of programming for Sci Fi.

To bulk up the second season of “Ghost Hunters,” the series will be expanded from its Rhode Island base. The paranormal investigative team will travel to locations such as New Orleans and will get a new headquarters and new equipment.

“`Ghost Hunters’ is a show that really allows us to broaden out reality and an opportunity to bring in nontraditional viewers and the challenge expectations of our network,” Mr. Stern said.